What Is Google PageRank And The Google PageRank Toolbar?

Posted: February 19th, 2010 | Author: | Filed under: Natural Language Search | Tags: , , , , , , , , , , | No Comments »
Exploring PR.

Exploring PR.

There are Several Ways to create HTML documents. First of all, you-can type in HTML code and content yourself instructions, using a text-editing program. Simple text editors are included with all Microsoft Windows operating systems Word Pad and Notepad, and on the Mac. Thanks for sharing information. But owning a website does not mean anything till you get Google’s trust. When owning a website it is important to know what Google PageRank is, and what it does. Pages of sites on the web have numeric values to them and those values make a huge difference with how a page might “rank” with Google. PageRank, or “PR” is a method Google uses to assign how much trust they give your website, and/or its individual pages. Google uses a voting system. PR is arranged in your Google Toolbar as a green meter. If your run your mouse cursor over the Toolbar, you will see a numeric of 1 all the way to ten, otherwise it is concealed and all you will see if the green, or in some cases, white, or clear bar. Typically, if the PR bar is green, but tiny green, and to the left, it is a PR 1-3. PR 4-10 gets darker green as the PR numeric value increases. So a PR 10 will be solid green. See below example:

PageRank 2

PageRank 2


Example of a PR7 Value

Example of a PR7 Value

When someone “votes” for a website’s content by providing a “backlink”, this gives it a higher PR rating and thus, the PageRank goes up. A vote is typically cast, when a “do follow” site provides a link on their site, pointing back to your website. This is called a “backlink”. So if I put a link on my website with your url (your web address), and it points back to a page on your site that I like (maybe one of your child pages has an article I like?), that counts as a vote because I backlinked to your site.

If the page on my site that I place your link on has a high PR, then it will pass higher PR to your page and thus, that page will be viewed by Google as a more trustworthy source. If the rating is low, then it wont increase as much. When a page has just one PR7 vote from a high PR site – for example a home page link on the Matt Cutts Blog above – that PR7 backlink may be viewed as very valuable by Google. It may take hundreds or even thousands of backlinks from PR2 and PR3 sites to get the same PR boost to your site.

But Google tweaks the PR algo (“algorithm”) constantly. (With the advent of social media and Google Buzz, my theory is that traffic to your site is becoming more significant a rating factor than mere number or PR value of backlinks.) That is why staying up to date with the latest rules with PageRanking is a vital part of your task as a webmaster. If a website owner does not stay up to date they could get a penalty, or simply grow stale in the eyes of Google, without knowing and understanding why. Many people look at a sites PageRank because they can then tell if a site or page matters or not. Having a high PagePank with Google is not as easy as it sounds, assuming you even think it sounds easy. Buying backlinks will get you wiped out by Google. But your competitors making false, and unfounded reports to Google that you are buying back-links may hurt you just as bad. There are sites that Google can penalize for a variety of reasons.

In all events, the Google Toolbar PageRank alerts people by telling them what a website’s current PageRank was since the last Toolbar update. If a person lands on a page that is listed 0 with the toolbar then that means they do not have a high PR listing and may have a long way to go before reaching PR number one with the Google Search Engine. Typically, a website that is number one on the Search Engine Results Positioning will have a higher PR than those that position lower. But that is not always the case.

The Google Toolbar is not updated often. As a matter of fact, it is updated perhaps less than five times every single year. The last update the Google Toolbar had, was on February 13 & 14th, 2010. This gives website owners enough time to add in content to their websites that might be valuable and to promote their site so when the next update happens they might have a chance to make the PR toolbar greener. During that time of waiting, the owners would still need to research and study the rules of Google to make sure that they have not changed anything.

One downfall about the Google Toolbar PangeRank value, is that sometimes it can be spoofed; or given a false ranking. This is because it can be manipulated by people like hackers, who want people to think their site has high PR. That way, they can try and sell backlinks to webmasters from a “high PR site”. Get it?

This is nothing new to Google and they consider this a bug with the current toolbar. That said, Google has been working hard on trying to patch up the bug so people cannot cheat other people out with the system. Google keeps a close watch on webmasters who try to do this and Google has warned them not do it.

There are some who don’t like using the toolbar because they feel it is not the same as it once was and the PageRanks can bounce all over the place. What seems to matter these days is how pages on a website are linked. If they are linked and have unique content then it should be easy to get good PageRankings without having to use or depend on updates with the toolbar.

Website owners should only be focused on getting to the top of Google the right way and not worry too much over what one of the Toolbars say or do not say. Keep on indexing new, informative pages, and keep on promoting the way you should and in the end, it’ll pay off. Remember, the green toolbar is just one of many factors Google looks at when assigning the positioning of your site in the SERPS.

Content is king so don’t chase PR. Let PR chase your content. If you have great content, people at sites like Amplify and Digg will vote for you. You can get great, trustworthy backlinks from high PR sites with good articles, news and blogs. Good luck!

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