Did My Site Lose Google Page Rank Due To Slow Site Speed?

Posted: March 22nd, 2010 | Author: | Filed under: Natural Language Search | Tags: , | No Comments »

Did my site lose PR because Google is now including site speed as a ranking factor? This is a question many, at least me, were asking who had lost PR in the last January 2010 update.

The Buzz in 2009

Matt Cutts announced: “Historically, we haven’t had to use it in our search rankings, but a lot of people within Google think that the web should be fast,” and “It should be a good experience, and so it’s sort of fair to say that if you’re a fast site, maybe you should get a little bit of a bonus. If you really have an awfully slow site, then maybe users don’t want that as much.”

Matt Cutts Later Clarifies Speed as a Ranking Factor Issue, Noting that Relevance is Still the “Primary Component”

Matt Cutts set the record straight in 2010 to some degree from my perspective. It does appear that there will be some preference, all things being equal as far as number of votes pointing back to a site, to give better ranking to a site that is faster. Cutts is reported to have said “…If you have two sites that are equally relevant (same backlinks…everything else is the same), you’d probably prefer the one that’s a little bit faster, so page speed can be an interesting theory to try out for a factor in scoring different websites…”

So it is clear then, that you should be concerned about site speed, as it could be one of the many Google ranking factors for both Local Search and Organic search ranking factors that Google could utilize in a super competitive industry. And lately, everything is super competitive when it comes to ranking in Google.

The Yellow Pages seem to be tanking as a form of advertising. I never use them. Do you? I mean other than as a doorstop? So as you can see, you need to keep an eye on what is coming and be ready. Site speed is important to some people at Google, as it should be. Slow sites are a bummer. Slow connection speeds add to the problem. So find a way to speed up your site.


Drive More Local Traffic By Search Engine Optimization And Increase The Sales

Posted: February 20th, 2010 | Author: | Filed under: Local Search | Tags: , , , , , , | No Comments »

Thanks for sharing this information. I really like your way of expressing the opinions and sharing the information. It is good to move as chance bring new things in life, paves the way for advancement, is a compliment I got on my last article, so here’s another. Today there are many businesses that would not be able to survive without doing and knowing about search engine optimization. A lot of people are now using the web to find local products and services because of the deals they can find online. Without using search engine optimization a business might not get anywhere as to one who uses it might succeed. Listed below are ways that people can drive local traffic to their website and increase the sales.

Example of a Google Local 10 Pack:

Google Local 10 Pack

Google Local 10 Pack

How To Use A Directory And List A Website

If you are first getting started with search engine optimization then chances are you may or may not know why people use local directories. People look to directories because it is a way of helping to promote their business. Google is a directory, but there are also smaller ones all over the net. When adding a listing you can include a variety of things such as: ways for people to contact the company, the details about the company, services that the company provides, the website address, and the a way to contact the company if they want further details. People can find that there are directories with Yahoo Local Business, Google Local Business Center, Small Business Directory for people in the UK, and Bing also uses directories. The yellow pages is another directory that many often forget about these days. Below are the links to the some of the directories listed above.

Yellow Pages

http://www.yellowpages.com/

Yahoo Local Business

http://local.yahoo.com/

Google Local Business Center

http://www.google.com/

Bing Local Listing Center

https://ssl.bing.com/listings/

Using Videos For Promotion

Using a video for promotion is a great way to get noticed and more so if it is put out on websites like YouTube. Google Local actually allows you to upload your videos into your Google Local profile for ease of use for end users.

Google Local Video Example

Google Local Video Example

If the video is great then it can drive more traffic because people would want to click and find out what the website is all about. Using things like descriptions, keywords, titles and links can help draw in the visitors to view the video. Most computers come with software already installed to allow people to create and make their own video for free.

Youtube has a lot of tutorials on their website that show people how to upload them. There are many things that can be added to videos such as testimonials and reviews from the customer’s. The reason why YouTube videos are important is because they’ll come up on search engines when people are looking for something and that is why having the right keywords can drive in more traffic.

Using Ad Campaigns Near You

While this might be a old tool that people have used for generations it still can really help a business get sales. There are many who might not want to spend more money with promotion. However, there are ways to go about it without spending a lot such as just using school paper and handing out fliers in the neighborhood. Using a catchy logo is another way to get people’s attention on a flier when doing ad campaigns.

If a business starts using these three tips and strategies with search engine optimization the rate for them to succeed increases by 95% percent. People around the local area talk; and when they hear of such deals going on by the ad campaigns plus with looking online the business is bound to get more traffic and visitors coming in because of that and that is why search engine optimization is very vital to a business.


What Is Google PageRank And The Google PageRank Toolbar?

Posted: February 19th, 2010 | Author: | Filed under: Natural Language Search | Tags: , , , , , , , , , , | No Comments »
Exploring PR.

Exploring PR.

There are Several Ways to create HTML documents. First of all, you-can type in HTML code and content yourself instructions, using a text-editing program. Simple text editors are included with all Microsoft Windows operating systems Word Pad and Notepad, and on the Mac. Thanks for sharing information. But owning a website does not mean anything till you get Google’s trust. When owning a website it is important to know what Google PageRank is, and what it does. Pages of sites on the web have numeric values to them and those values make a huge difference with how a page might “rank” with Google. PageRank, or “PR” is a method Google uses to assign how much trust they give your website, and/or its individual pages. Google uses a voting system. PR is arranged in your Google Toolbar as a green meter. If your run your mouse cursor over the Toolbar, you will see a numeric of 1 all the way to ten, otherwise it is concealed and all you will see if the green, or in some cases, white, or clear bar. Typically, if the PR bar is green, but tiny green, and to the left, it is a PR 1-3. PR 4-10 gets darker green as the PR numeric value increases. So a PR 10 will be solid green. See below example:
PR2:

PageRank 2

PageRank 2

PR7:

Example of a PR7 Value

Example of a PR7 Value

When someone “votes” for a website’s content by providing a “backlink”, this gives it a higher PR rating and thus, the PageRank goes up. A vote is typically cast, when a “do follow” site provides a link on their site, pointing back to your website. This is called a “backlink”. So if I put a link on my website with your url (your web address), and it points back to a page on your site that I like (maybe one of your child pages has an article I like?), that counts as a vote because I backlinked to your site.

If the page on my site that I place your link on has a high PR, then it will pass higher PR to your page and thus, that page will be viewed by Google as a more trustworthy source. If the rating is low, then it wont increase as much. When a page has just one PR7 vote from a high PR site – for example a home page link on the Matt Cutts Blog above – that PR7 backlink may be viewed as very valuable by Google. It may take hundreds or even thousands of backlinks from PR2 and PR3 sites to get the same PR boost to your site.

But Google tweaks the PR algo (“algorithm”) constantly. (With the advent of social media and Google Buzz, my theory is that traffic to your site is becoming more significant a rating factor than mere number or PR value of backlinks.) That is why staying up to date with the latest rules with PageRanking is a vital part of your task as a webmaster. If a website owner does not stay up to date they could get a penalty, or simply grow stale in the eyes of Google, without knowing and understanding why. Many people look at a sites PageRank because they can then tell if a site or page matters or not. Having a high PagePank with Google is not as easy as it sounds, assuming you even think it sounds easy. Buying backlinks will get you wiped out by Google. But your competitors making false, and unfounded reports to Google that you are buying back-links may hurt you just as bad. There are sites that Google can penalize for a variety of reasons.

In all events, the Google Toolbar PageRank alerts people by telling them what a website’s current PageRank was since the last Toolbar update. If a person lands on a page that is listed 0 with the toolbar then that means they do not have a high PR listing and may have a long way to go before reaching PR number one with the Google Search Engine. Typically, a website that is number one on the Search Engine Results Positioning will have a higher PR than those that position lower. But that is not always the case.

The Google Toolbar is not updated often. As a matter of fact, it is updated perhaps less than five times every single year. The last update the Google Toolbar had, was on February 13 & 14th, 2010. This gives website owners enough time to add in content to their websites that might be valuable and to promote their site so when the next update happens they might have a chance to make the PR toolbar greener. During that time of waiting, the owners would still need to research and study the rules of Google to make sure that they have not changed anything.

One downfall about the Google Toolbar PangeRank value, is that sometimes it can be spoofed; or given a false ranking. This is because it can be manipulated by people like hackers, who want people to think their site has high PR. That way, they can try and sell backlinks to webmasters from a “high PR site”. Get it?

This is nothing new to Google and they consider this a bug with the current toolbar. That said, Google has been working hard on trying to patch up the bug so people cannot cheat other people out with the system. Google keeps a close watch on webmasters who try to do this and Google has warned them not do it.

There are some who don’t like using the toolbar because they feel it is not the same as it once was and the PageRanks can bounce all over the place. What seems to matter these days is how pages on a website are linked. If they are linked and have unique content then it should be easy to get good PageRankings without having to use or depend on updates with the toolbar.

Website owners should only be focused on getting to the top of Google the right way and not worry too much over what one of the Toolbars say or do not say. Keep on indexing new, informative pages, and keep on promoting the way you should and in the end, it’ll pay off. Remember, the green toolbar is just one of many factors Google looks at when assigning the positioning of your site in the SERPS.

Content is king so don’t chase PR. Let PR chase your content. If you have great content, people at sites like Amplify and Digg will vote for you. You can get great, trustworthy backlinks from high PR sites with good articles, news and blogs. Good luck!


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